1. Develop a strong link profile
Building a solid backlink profile is a second important part phone number list of building your website authority. Many website owners have the “if you build, they will come” mentality when it comes to building or earning links. If you phone number list create great content, you don't have to worry about links because people will link to it and share it naturally, right? Well, yes and no. Publishing compelling content certainly increases the likelihood phone number list of users connecting to it and sharing it themselves, but to get the most out of the content you create, look for opportunities to build and earn links.
Instead of writing a traditional guest post for another website's blog once in a while, consider contributing regularly to a blog or website with multiple authors. Also use press opportunities to build connections. Services like the free Help a Reporter Out (HARO) program invite experts phone number list to connect with writers looking for story sources. Distributing press releases can also help build a diverse link profile, provided you're posting something that's actually newsworthy.
2. Pay attention to user experience
Like internal links, other factors contribute phone number list to a positive user experience that can improve your website's authority. For example, mobile-friendly design is now essential. Google recently announced that it would include mobile friendliness in its ranking factors. Not having a mobile-friendly site not only provides a poor experience for those who visit your phone number list site, but now stifles the growth of your site's authority.
In addition, your site must be fast. Although site loading speed seems like a small thing (and it's in the phone number list scheme of signals used to rank content), it can have a big impact on user experience. If your site takes more than three seconds to load, 40% of visitors will abandon the page, which will increase abandonment rates. You want users phone number list to come to your site, consume your content, and share it with others – but slow page loading will stop some phone number list of those users in their tracks.
3. Have a strong social presence
Many website owners use social media to build brand awareness and post content – two tactics that can potentially increase their authority. But you can actually take it to the phone number list next level by finding users and brand advocates to share and engage with your content, which can have a more meaningful impact. If you post on social media sites but don't have any likes or followers, what's the point? Not much. Therefore, it is imperative to boost your social media presence by engaging with users. Don't just tweet or post a link phone number list to Facebook and hope others will share or find your social profiles organically. Find people who discuss similar topics and build relationships.
Once you've built a following, be sure to engage with your audience regularly - and not just by posting links. Ask open-ended questions, take a poll, or hold a contest to build rapport and build trust. When users trust you, they will be more likely to share and engage with the phone number list content you post.
4. Get technical
Finally, technical SEO is an extremely important aspect of building and maintaining your website's authority. You can post the phone number list best content, have an amazing social presence, and a beautifully designed website – but if technical SEO is disabled, your website authority definitely won't grow.
Although mapping your URL structure can be tedious, it is necessary for search engines and users to successfully navigate your website. And the phone number list same goes for meta tags, title tags, headings, keywords, image optimization and other on-site SEO factors: they all play a role at once. in search engine rankings and user experience, thereby contributing phone number list to website authority.