Choose content formats wisely. What media will you incorporate to best illustrate your message, engage your audience, and reach people across all platforms? Don't limit yourself; a single piece of content can incorporate multiple types of media, including socially shareable images, quick video clips, and embedded media, like SlideShares. This gives you different ways to deliver your message, but it also allows you to appear in different types of search results (like Google Images) and on different search platforms (like YouTube or SlideShare's internal search).
M - Measurable content provides the metrics that matter Content marketers are getting better and better at proving the business value of their business. Just two years ago, only 21% of B2B marketing respondents to CMI's annual content marketing jewelry retouching service survey said they had successfully tracked ROI. Now in 2017: 72% measure the return on investment of their content marketing. 51% use a measurement plan to provide both insights and progress toward business goals. 79% use analytics tools.
How to make your content marketing efforts measurable? Choose metrics that matter and align with your business goals. Which KPIs tell the real story of your content's success? Ideally, you'll measure your content's performance throughout the funnel, from lead generation and audience building through promotion, conversion, sales, and aftersales to retention and evangelism. Site traffic, lead quality, social shares, time on site, and conversion rates are some of the top metrics used by