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Farhad Babu
Jul 06, 2022
In General Discussions
When designing, with these dimensions, network, we will have guaranteed that our composition does not have an adaptability problem. Optimize the resolutions of your images when publishing on social networks. We have to know the format in which we work. For social media posts , the most suitable format will always be jpg. This format allows compression without losing quality. So it makes it ideal for a social network. Another format option will be png or gif. But be careful, the png is usually much heavier, since it stores capacity to save transparency. This is unnecessary data, due to the fact that social media posts have nothing to show behind them. Gifs can be interesting depending on the moment . Showing an animation of a design can be an attractive resource for the public. When using the gif format we have to optimize the resolution very well, so that it does not exceed in weight as if it E-commerce Photo Editing were a video, but taking care of the quality of the image without pixelating. When designing for screens, the color space will always be rgb. It will be a mistake to consider our design with color spaces dedicated to printing such as cmyk, since, when publishing our design on networks, this format will be automatically changed and the color will be modified. As we have seen, the different social networks establish the indicated weight of each file that is uploaded. Suppose that our design has images made with a camera that gives us a quality of 6000 × 4000 px. If we want to upload this photo to facebook, it will automatically lose all the quality that exceeds the limit established by the social network. Always follow a unified style in addition to the technical indications for the design, aesthetics must also be taken into account. Normally, if we design for a third party, there will be a corporate identity manual or guide that will set some standards. When posting on social networks we have to be faithful to these guidelines. But not only corporate guidelines have to set the aesthetics. We must, as designers, propose a chromatic range to follow or a graphic resource to reiterate.
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Farhad Babu

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